It’s not just about the music. We wanted everything to match the Artist. We worked with DJ Mark Lewis to redesign and develop a new modern brand for the connected generation of dance music. We started by producing fresh photography of DJ Mark Lewis. We then jumped into designing a simple and easy-to-use website and iPhone application his fans can download on the fly.
The logo was intended as just one part of a broad visual identity system that also included a new color palette and a new approach to typography. Our talented artists designed an emblem that was assembled by his initials, but conveyed not just a brand, but a persona of exclusivity and mystery.
Staying connected with global fans is part of the game. We make it seamless. It’s never been so easy to engage. Follow, like, listen. We turn fans into friends with the click of a button.
For us it’s personal. We don’t stop until we’ve done it right. You know it’s a homerun when your client is so excited about the work, he’s recommending it to others. Mark visited the EVOLUTION studio is Los Angeles to present his new modern brand.